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Tips to Improve Your Return on Effort (ROE)

sales Mar 4, 2016 10:53:45 AM No Comments

By: Christopher Bakos, Vice President, Business Development, Univest Capital, Inc.

Effort is one of the most important characteristics of success. If the appropriate amount of effort isn’t present sales results usually suffer. Effort is defined as a “determined attempt,” but to accomplish business goals more than just an attempt will be needed daily. Here are some suggestions to achieve the maximum return on your daily effort:  

Planning – Setting a daily routine is a key element for achieving successful sales results. As the saying goes, if you don’t have a plan, then you’re planning to fail. When you come into the office, the first thing you should do is create a plan for the day. For example, is your focus going to be making as many sales calls as possible? Or, are you focusing on achieving a certain number of transactions funded that day? Time management is a very valuable skill. With the appropriate plan in place you will be able to focus on what you can control each day.

Goals – Setting and achieving goals drives many successful business people to the top of their teams/companies. It’s a great idea to have a goal outside of your budget numbers such as being the top sales person of the year. By creating a personal goal for yourself you are often even more motivated to succeed.  

Follow-ups – Don’t let the efforts you have put into planning and creating goals go to waste. Be sure to reach back out to your customers and prospects to close the transaction and/or ask for repeat business. A great way to achieve your goals is to have repeat business from multiple customers every month. Go above and beyond to make the customer feel elite and special. By separating yourself from the pack you may achieve results that will get you promoted and paid. I find if you take care of the customers then the results will take care of you.

By following these suggestions you can ensure that you will get the return on effort you deserve and your business’ bottom line needs.


Univest Capital Inc. is a subsidiary of Univest Bank and Trust Co. Equal Opportunity Lender.


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