First impressions are “make or break” in the business world. Even with the advent of selling through social media, cold calling is an essential part of any business development plan. Cold calling new prospects sets the tone and foundation for developing long-lasting, rewarding business relationships. Done correctly, cold calling can be empowering and effective. The following are key cold calling tips to build a rapport and establish equity with potential customers:
By: Hank Blank, Director of National Accounts, Univest Capital, Inc.
By: Joseph Lerario, Business Development Manager, Univest Capital, Inc.
By: Lisa Hartley, Vice President, Univest Capital, Inc.
By: Christopher Bakos, Vice President, Business Development, Univest Capital, Inc.
By: Sean Carson, Business Development Manager, Univest Capital, Inc.
By: Hank Blank, Director, National Accounts, Univest Capital, Inc.
Sales people are always looking for an edge. Recently, I’ve been hearing a lot of debate about the “Old Sales Model” versus the “New Sales Model.” The Old Sales Model consists of: cold call, qualify leads and sales demos. While the New Sales Model is: social networks, educate and engage. Things may have shifted, but has sales really changed?
By: Chris Bakos, Vice President, Business Development, Univest Capital, Inc.
Vendor prospecting is a key element to the long-term success of a business. In today’s ever-changing market it seems that vendor loyalty is hard to come by because competition is consistently dropping rates to win business. Industry changes and emerging product trends make prospecting more important than ever before. Here are five key points to remember when prospecting new business:
By: Hugh Connelly, President, Univest Capital, Inc.